Trade Shows-Does Sex Sell?

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Does sex sell at trade show have been a major issue for the past few years? We know sex sell on TV and on bulletin boards. We are in a society where sex is all around us. Do they really sell at trade shows? First of all let?s discuss what we mean by sex at trade shows.

Trade show exhibitors tend to hire sexy models to stand around their product in their booth. A great deal of this is seen at various trade shows, SEMA show and the Auto shows are known for this. Does this sell product or services? Most attendees at there shows are males, males tend to like flashy cars and “booth babes” as they are refer to in this industry. This tends to draw attention to your booth.

“Booth Babes” should how ever be trained to not only to look good, but to have some knowledge about your product. These models should be taught about the product they are promoting. A perfect example of using your “booth babe” (due to the women in my life I will refer to these “booth babe as “booth models) to have them stand by a beautiful car at the show. You sell rims, teach the booth model about rims and if the question is over their head then they are to refer the potential buyer to a qualified sales rep.

Let’s face the fact just having a pretty model by your car or product will not sell that product. Most people at these shows will only step up to the model just have their picture taken with her or him. Your model should be taught something about the product and not be used only as a trophy piece. Your company as well as the model will be much more respected by the potential buyer.

So, Let get back to the question on hand, does sex sell at trade show, overall, yes but it should be done with class and savvy which will enhance your sales and profit. Here is to your success