Follow these tips to choose the right booth for your trade show

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Picking out a portable trade show booth for your company can be a difficult and challenging endeavor. Follow these simple hints and suggestions to make your booth selection process go more smoothly.

That big trade show is coming up fast there’s so much to do: print brochures, finish that PowerPoint presentation and wait - you also need a trade show booth! But what kind of booth should you choose? Do you want to go understated or do you want to make a splash? You want to impress the people attending the trade show - chances are, they’re the important folks in your industry, the decision makers. And you know what they say: You only get one chance to make a good first impression.

But with so many options to choose from, how do you choose which booth is right for you? There are so many sizes, so many details to consider counters, workstations, display areas, banners, wings how do you decide? Consider these three details: size, style and price.

Trade show booths come in all shapes and sizes: You can go with a small 10×10-foot booth or a monster 30×100-foot booth that will dwarf all the surrounding displays. You can even splurge on an extravagant 50×50-foot booth. Of course, the booth you select (or design) will ultimately rest on the needs of your business, its overall corporate style and budgetary constraints.

Do you want a simple backdrop with a couple of countertops? Or are you looking for an elaborate display (configured with a reception area, display rooms and conference space) that has more square footage than the average apartment in New York City?

Whatever you decide, you have to make sure your trade show booth characterizes your business well - and that it’s approachable. Ensure that your booth adequately represents the company culture, its products and overall goals.

One other thing to keep in mind is that trade show booths not only come in all sizes and styles, but in a wide price range. For instance, you can design a basic trade show booth that is fully functional and professional looking for less than $500.

But, if you’re looking to go really high end, how about custom designing a portable trade show booth with the potential to eat all the others alive? For about $240,000, you can get a custom-made double-deck booth with every imaginable feature. Okay, so maybe you’re not the marketing director for Citigroup or Goldman Sachs. Let’s think a little smaller.

However, somewhere between “bare bones” and “wildly outlandish” lies a grey area that comfortably encompasses many companies’ marketing budgets. This mid range includes a variety of nicely equipped booths that can appropriately depict your company’s style and corporate image without putting a huge dent in your budget.

Whatever size and style of portable trade show booth you decide on, ensure that it meets your needs and represents your business correctly within your particular industry. Choose wisely and you’ll have a trade show booth to be proud of for years to come.

The idea gallery at Expo Marketing (www.expomarketing.com) should be your first stop when looking for a trade show booth. Expo Marketing’s design pros will work with you to develop the ideal booth for you and your company.