Pay Per Click Conundrum - Google the cash hole ?

Thanks for visiting our WorldVentures site.

Every month some prognosticator predicts yet again the demise of Google. It seems like a repeat of when they used to say the same about apple. So, what good is it to say that Pay Per Click advertising on Google is dead.

Well it could be a little further from the truth, ha ha, but not much. In reality, Google’s stock isn’t exactly roaring ( nobody’s is at the moment ) but the latest online Neilson polls show Google with a commanding 61% of the market place and continuing its slow but relentless climb.

What is great for Google is always great for its customers too, right? Usually it is, but it’s not the customers feeling the pinch here, its the advertisers like you and me. Google’s adword system is based on a set of “highest bidder” algorithms.

For those not familiar with how this works, imagine that you typically waste your Saturday afternoons at the local car auctions hoping to pick up a great car for cheap. You know that the fewer people bidding is the better your chance of snaking a prime 4 year old vehicle for a few thousand dollars. On the last bidding day of the season, 10 busloads of rich gamblers stop by to use the bathroom.

And who was this good for? The auctioneers or the public attempting to steal a good car cheaply? If you answered the auctioneers, you are absolutely right.

If those cash rich players on the way to the local casino actually don’t spend all their time in the bathroom, they are likely to bid on a few cars just for the hell of joining a live gambling arena.

So, now you understand what we mean by the death of pay per click? When there are too many bidders bidding for the same set of keywords, the price is going to go up. Some of the bidders will have deep pockets and nothing else.

Deep pocketed bidders without a sense of ROI can bid certain keywords to near unreasonable prices.

Would you pay 9 dollars for the keyword phrase Internet marketing? Most of us would say this is a little pricey. A hundred clicks later, and you are almost at a thousand dollars. With a 3% conversion rate, you would need to be selling a product for 600 dollars at 50% margin just to get close to break even.

Does that sound like fun?

Recently, a few guys came up with a breakthrough. They also claim that after months of testing, Google’s adword system proved to be a cash loser for all but a few of their click bank affiliate products. They claim to have found a hack in another search engine and after nearly a half million in revenue are willing declare their test phase is over. Ha ha. They are calling their breakthrough the Yahoo cash machine. You might be surprised specifically at how they did this. Click here to watch their video.

Increase Web Site Traffic - How to with paid search advertising

Thanks for visiting our WorldVentures site.

If you’ve tried to increase web site traffic with search engine marketing and search engine optimization but you still aren’t seeing the kind of web site traffic that you want to have it might be time to consider investing in some web advertising. There are different options when it comes to web advertising but the styles of web advertising used the most by businesses is and paid search advertising. Paid search advertising is a good option if you’ve already tried search engine marketing and search engine optimization because your site is already well set up for paid search advertising. Paid search advertising is paying to make sure that a link to your site and a description of site is placed at the very top of a search engine results page.

This is a smart move because studies have shown that people who are searching for a site will usually click on any one of the first five links at the top of the search engine results page and then they will stop. Consumers almost never click through to the second page of search engine results after doing a search. So paying to make sure that your site is at the top of the search engine results page can be a very effective way to drive traffic to your website. Figuring out how to manage your paid search advertising can be a little difficult if you’re not used to how web advertising works so you’re better off hiring a paid search management company to oversee your paid search advertising. When you’re setting up a paid search to increase web site traffic the keywords and key phrases that you choose need to be chosen carefully. A qualified paid search management company can help you set up your paid search to maximize the time and effort you’ve already put into using search engine marketing and search engine optimization on your website to increase website traffic.

Using paid search to increase web site traffic can be a very cost effective way to get the most of your search engine marketing. Essentially paid search web advertising is just giving your search engine marketing a boost and making sure that people see a link to your site before all your competitors. If your website deals with a popular topic then using paid search web advertising is really like insurance that your site make it onto the first page of the search engine results page.

Why You Should Use One of the Top PPC Services

Thanks for visiting our WorldVentures site.

If you’re looking to start a PPC campaign for the first time, then you’ve probably noticed that there are many different options. There are only a few that you should seriously consider, though, because of their volume of customers.

The biggest names in the PPC game are Google and Yahoo. Google’s service, AdWords, is the undisputed champion of the PPC landscape. Either service, though, offers a host of quality benefits and features, and they match up fairly similarly. If you’re trying to choose between the two, think about the size of your campaign. If you’re going to a very widespread campaign that needs to target the highest number of prospects possible, then Google is your best bet. Why? Google does a higher volume of PPC each month than the other services combined.

That’s not to say Yahoo’s service is not a smart option for an online advertising campaign. Yahoo can be a great choice, especially for a campaign that is a little bit smaller in scope and is not as dependent upon mass quantity. Or, some campaigns utilize a combination of both services. This can be a good way to create a campaign that has even further reach into your target demographic.

Just because Google and Yahoo are the biggest names in the game doesn’t mean there aren’t other relevant players. Several others exist, such as Ask.com and MSN. And, on a smaller scale, there are several other niche PPC providers. Sometimes, these services can actually be a better bet for a small campaign, because certain keywords can be less saturated than with the big services. This makes is possible to have a lower cost per click average, and thus makes it possible to increase the profitability of the campaign. Of course, the biggest drawback of these services is their scope. On a large scale, they can’t compete with the numbers of the top PPC services.

When it comes right down to it, the majority of the PPC services out there offer a very similar host of features. In fact, the PPC method has become fairly standard across the board. Google and Yahoo, due to their financial prominence, have developed extremely fluid and powerful user back-ends. But any of these services can be used for your campaign. If you are looking to conduct a widespread campaign that targets the most people possible, you should probably use one of the top PPC services - Yahoo or Google. But, if you are simply looking to conduct a low-key, smaller campaign, one of the other services can be considered as an option, though Google and Yahoo are both equally good for smaller campaigns.

The Benefits of Joining the Wealthy Affiliate Program

Thanks for visiting our WorldVentures site.

When it comes to internet marketing, people often ask what this type of business is especially those who may not have come across with such kind of money-making venture. Internet marketing is actually in the industry for so long a time already that many people have already benefited from this business. This type of business, although sounding to technical or confusing, is very simple, provided that you find the right online tools to help you. This is the reason why Wealthy Affiliate Program was created.

Yes, the Wealthy Affiliate Program is one internet marketing program you should consider. This type of marketing tool provides you with everything you need to know and learn to succeed an online business, regardless of your experience. Whether a beginner or already a advanced marketer, the Wealthy Affiliate Program is geared to helping you become successful in earning money online. This internet marketing program has helped more than ten thousand people and the number keeps growing everyday. In fact, this is the only internet success community only that cares about the personal success of their members.

So what does the Wealthy Affiliate Program offer? Once you become a member of the program, you will be redirected to a page and greeted with an introduction and a guide on how to get started. What is great about this program is the Forums. The owners themselves, Kyle and Carson, are ever ready and more than willing to provide daily supports to its members. Additionally, there is also an eight-week course that guides the members in a step by step walk through of the process of internet marketing. These course guides can help you how to make it successful and a true Wealthy Affiliate and provides you with goals every week. Unlike other internet marketing programs that give you a detailed E-book and just wishes you good luck, the Wealthy Affiliate Program does more than that. They offer you support and even tell you the real score about internet marketing. The forums of this program are just priceless, all filled with success posts about people making it big in the online industry.

The Wealthy Affiliate program also has other products and services aside from its members-only forum. It has an online website builder, a link cloaking software, a keyword research software, a product research tool, website templates, optimized keyword list, competition spy tool, some keywords or ad-words tool, article spinner, fifty monthly PLR articles, guides and tutorials, and a personal 1-on-1 mentoring, all of these provided to those who wish to join wealthy affiliate.

Today, as more and more people are starting to appreciate the success of internet marketing, it is not a surprise to find affiliate marketing programs that promise you a successful online money-making venture. But with the many options, only Wealthy Affiliate will support you towards becoming successful online. Through thick and thin, Wealthy Affiliate will always be there for you and help you avoid common mistakes, thus making you build a successful online business. When finding the best internet marketing program, choose only the best. Consider Wealth Affiliate Program.

How Google has Changed Keyword Research Forever with a Free Tool

Thanks for visiting our WorldVentures site.

Google has quietly released a new version of the external Adwords Keyword Tool to display the number of times a keyword is searched for, when you use it for keyword research. By now showing us Search Volumes for keyword phrases searched for their extremely popular search engine Google gives us a much more accurate idea, for the first time ever, of how often a keyword is used and this is very important news.

Until now most internet and affiliate marketers will have used paid keyword research tools such as Wordtracker, Keyword Discovery, Wordze and Keyword Elite to find the keyword phrases that internet users are searching for. However these tools only gather information on a very small fraction of the actual searches performed. Google on the other hand has direct access to a massive number of real searches in comparison.

The traditional keyword research tools use a their owns methods to predict search volumes, but what they display is only really a best guess estimate and each tool can give very different and probably inaccurate results. However as they have been the only tools available to try and predict these numbers they were what we had to use.

Now Google has changed everything and the new external keyword tool for Adwords displays much more accurate search volumes for real keyword phrases that have actually been searched for in Google by users of their popular search engine. So now if you want to do keyword research you can get everything you want from Google and the search volume data you get will be so much more accurate then the paid keyword tools.

The most amazing fact about this tool is that you can use it for free to do your keyword research. The tool was originally constructed for use by affiliate marketers to help them set up their pay-per-click campaigns with Adwords. Now however all you need to do is type the URL link into your browser and you can use the tools as often as you like and it is all free.

Many top internet marketers in the industry are claiming this as the biggest thing that has happened to internet marketing for a very long time. For once it seems that Google is giving something back. Of course there are also many cynics out there who question why Google has done this and there are others who question the accuracy of the search data Google has revealed. Early checks have shown that in may cases the data is fairly accurate, but only time will tell as more analysis on these new results is completed.

The other major aspect of what Google have just done is that there is a different free version of the tool so that geographically related data can now be discovered, enabling internet marketers to do keyword research specifically for individual countries such as the UK, France or even New Zealand. Thus this is now the best UK keyword research tool for keywords search for in only the United Kingdom.

This is extremely useful as the paid keyword research tools are not good at providing this localized information and remember again that it is free!

Learn This - Don’t Pay For Google Ads EVER!

Thanks for visiting our WorldVentures site.

A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!

A gentleman recently discovered a so-called “oversight” taken on by 99.9% of marketers gives him access to what would normally be paid advertising at Google and other search engines for FREE.

How does he do this? Well, first of all, he’s not doing anything illegal, and if you want to participate in this secret, too, you don’t need to know someone on the “inside” at one of the major search engines, such as MSN, Yahoo or Google.

Instead, this fellow tapped into this secret “just before 2000″ when search engines were all the rage. He began to test his theory out at first, and later expanded fully after truly understanding what it was all about.

This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children’s toys

Over the past eight years or so, this fellow has admitted to getting over $87 million in advertising that he has never had to pay for, all because he discovered his secret. Most of this came from Google pay-per-clicks and other forms of paid advertising at various search engines. Again, all of this has been for free.

In fact, his secret is powerful enough that he can find any niche online, and eventually find a way to monopolize it. He always gets the top spots, premium space, above the usual listings of pages you get with most search engines.

Yes, he has to set up an account with each search engine uses. However, after he utilizes his techniques, he doesn’t have to pay for the costs that would normally be incurred.

Again, I’ll say: this secret is not illegal and doesn’t take anything away from the search engines.

This “secret’s” discoverer also let us know that in the nearly eight years since he discovered this secret, his sales revenues have topped $300 million and he has a very diverse line of products. Most recently, in the last two years, he has gained a net profit of nearly $166 million, once he really “buckled down” and took his secret to its limits.

Now to everyone else’s fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he’s not promising any of us for how long.

One particularly famous Internet guru said that although this man may make more profits because he has decided to publish his secret, in fact, he’s already rich enough that it doesn’t really matter whether he continues or discontinues selling it. However, grabbing it for oneself is a different matter; this could indeed prove economically unwise if you don’t take advantage of it now.

This secret is presented in an easy-to-read format that anyone with a fourth grade reading level can understand and master.

And while you’re there, go ahead and scroll on down to see for yourself what others have to say about this secret and success are having with. And it’s now freely available to you, if you want to take advantage of it — for perhaps a limited time, so get it now.

Four Simple AdWords Management Strategies

Thanks for visiting our WorldVentures site.

It seems like every day the bid pricing on Google AdWords is getting more and more competitive. While this is true to a degree, the potential effectiveness of an AdWords campaign has also never been greater. If you haven’t had much experience with Google AdWords campaign management, then you may want to remember these four simple AdWords management strategies for your next foray into the world of PPC advertising.

First, it is a good idea to have a well-developed keyword tactic. Don’t just start arbitrarily picking keywords or using a PPC service’s keyword generator to add more keywords. A good AdWords management strategy is to do a careful keyword analysis before you start. Understand the goal of your campaign, and choose keywords that will help you achieve this goal. Also, make sure you pick keywords that are specific as possible. You don’t want people clicking on your ad if they aren’t truly interested in buying what you sell.

The next thing you should take into consideration is your bid placement. It is a smart strategy to bid for the first page, but not for the first spot. Why is this? If you bid for the top spot, you are going to get a lot of wasteful clicks form people who aren’t really sure what they are looking for. So, if you are looking to generate brand awareness, this can be an effective strategy. But, if your margins are very critical, bidding for the top spot is a good way to get lower-quality leads and ultimately erase your margins.

One of the AdWords management strategies that goes without saying (but still can’t be said enough) is to test all of your keywords, and then test some more. You need to remember that PPC marketing is like the stock market - it can fluctuate greatly on a daily basis. Ignoring your keyword results or click through rates or conversion rates for too long can spell doom for your PPC advertising campaign. It is vital that you continually monitor your campaign, and make the necessary changes.

The last Google AdWords technique you should consider is placing ads on relevant websites instead of just SERPs (search engine results pages). These ads are placed on a cost per impression basis (usually by the thousand) instead of a cost per click basis, and appear on websites that cater to your target demographic. This can be a great strategy for picking up cheap clicks.

By implementing these four easy solutions, you can increase your chances of success in the PPC industry. Good luck.

Pay Per Click or Pay Per View?What’s best for your pocket?

Thanks for visiting our WorldVentures site.

PPC, or to give it its full name, Pay Per Click has during recent years stormed its way to the front when looking for ways of earning money by advertising on the Internet. It is usually considered to be an inconspicuous way of placing your ads on other people’s websites and on the right hand side of the page of Google Search Results. By clicking on your ad, the reader is taken to your website splashpage, and it is from here that the sale may be made.

Predominantly administered by Google AdWords, your ads are displayed free of charge. You are, however, required to pay a certain amount which can be anything from 10 cents to $30 dollars each time a viewer clicks on your ad. The ad itself appears as a set of words which has been written by you and it will only be seen on webpages containing material which is relevant to what you have on offer, based on your use of selected words in your ad.

Whilst PPC is considered by many Internet marketers to be a goldmine as far as advertising is concerned, there are still some people with Internet based businesses who feel the results could be even better still.

This is where the new form of marketing, Pay Per View (PPV) comes into the equation. Using this method, there is no link to lead the viewer back to your website. Instead, your site appears in front of their eyes exactly when you want it to.

Instead of costing a few bucks per clicked ad, PPV Marketing costs you only pennies to make a far better ROI–and not just in terms of time spent, but clearly in terms of your bottom line, too. With a mere $1, PPV can send you 100 supertargeted visitors, people just waiting to buy from you.

What’s more, you can forget all about needing to compose targeted ads, researching the ten thousand “hot tags” that are floating around and being used by everyone, and taking so many shots in the dark that don’t result in sales but do cost you money…those couple of bucks per click-through do add up quickly. This is not PPC target marketing…this is PPV SUPERTARGETED marketing, and PPV Goldmine shows you all you need to know.Because if you want to succeed,you MUST know what to do.This is where PPV GOLDMINE Ebook comes into action…PPV GOLDMINE,teaches everything you need to know about succesful PPV Marketing!All the program costs you besides mere pennies per ad is $47 one-time–less than you may spend on PPC in just one day.

So, done right, PPV can get you the substantial income that you’ve been craving from your Internet business. You’ve got nothing to lose: take a look at PPV Goldmine.A simple but powerful method that will make your advertising worth the price.

Adsense Ad Formats Revised

Thanks for visiting our WorldVentures site.

When choosing adsense for your website one of the things you will need to know is the right ad format. Not al formats convert the same or even work on your site. The adsense ads are best dominated by testing and learning from trial and error. Ad formats depend on the placement on your website

If you want a large ad unit on top of your site or in the page footer than you will most likely go for the leaderboard. The leaderboard is a very popular ad design and adsense places 4 ad units in the leaderboard. The size of a leaderboard is 728 x 90 pixels. The leaderboard design converts well on most sites that use this format in the header

If you want to put banner type ads on your site you should pick the 468 x 60 banner with 2 ads in it. This type of banner can be used very effectively on top of content or below it. The half banner only shows 1 ad and can be used everywhere on your site. Its size is 234 x 60 pixels. However if you want to go for a more vertical layout of your ads the 120 x 240 pixels vertical banner may be the one you are looking for

For the small type of ads that go in tight spots on your site you can use the buttons with the 125 x 125 square size holding 1 single ad. This is a perfect spot to showcase a single ad if you combine the ad with an atractive backgound color

If you want several ads, you might prefer the Sky Scraper format which is 120 X 600 in size. It can hold three or four ads easily and can be placed on either side of the website content. If you want more space, choose the Wide Sky Scraper format which is 160 X 600 in size and can readily hold five Adsense ads.

The Small Rectange is 180 X 150 and holds one AdSense ad very well. The Medium Rectangle format allows three or four ads to be placed inside a 300 X 250 rectangle. The Large Rectangle, perfect for placing four ads inside, is 336 X 280. The Square measures 250 X 250 and holds up to three AdSense ads well.

If you use image-based Adsense ads, you can choose the Leader Board which you will find placed across the top of many websites. It measures 728 X 90. The Banner is a smaller ad that measure 468 X 60. The Sky Scraper and Wide Sky Scraper are also choices for use on the sides of a webpage. Or you can choose the Medium Rectangle format. All of these image ads hold a single image.

There are also various layouts for displaying Link Unit Adsense ads so that they will fit well into your website also. They can be stacked, lined up across the top or bottom and allow just as much variety as the text and image ads.

Pay Per Click Advertising: Ten Terrible Mistakes

Thanks for visiting our WorldVentures site.

Mistakes in pay per click advertising are common and often very costly. Doing it right requires some vigilance and micromanaging. Here are 10 of the top mistakes people make in their PPC campaigns.

Big, Bulky and Broad Ad Groups for Your Keywords

If you put all your keywords into just a few big and broad ad groups, it’s time to restructure your account. You are missing out on important flexibility that pay per click advertising allows. Tighter ad groups allows you more focussed, relevant ads.

Ignoring Negative Keywords

Pay per click advertising has placed more importance than ever on click through rates and quality scores. It is vital to fine tune your impressions by getting rid of the non-relevant phrases that are lowering those CTRs. If you are selling an item such as “software for widgets” then be certain you also have those negative keywords like “-free” if you don’t have a free trial version. One way to find irrelevant keywords that are costing you is to check your log files of your site.

Not Enough Testing

Split-testing your ads is critical. Even the smallest of changes can boost results. In addition to testing your ad copy’s “call to action” or value statements, every ad has multiple variables to test. The titles, the two lines of copy, and display url all can be optimized. If you don’t have time for hands-on testing, a good professional pay per click management company can run daily split testing for you. You’d be surprised how well this can pay off.

Not Precisely Tracking Results

It’s not enough to know that you spend $6,000 dollars a month and get back $12,000 in profit. Your bottom-line numbers need to be precise. The PPC engines will give your click through rates, but you need to know your ROI or costs per action in detail. Tracking results can help you to spend only $5,000 a month to get you that same $12,000 in profit.

Not Tracking Down to the Keyword-Level

Setting up good analytics yourself or hiring a professional pay per click management company can do the job. Not only do you get more bang for your buck by getting rid of poor performers, but getting tracking to the keyword-level makes all of your testing and work even more precise. You need to know your earnings per click. If one keyword has a 56 cent Earnings Per Click (EPC) and another had a $1.22 EPC, this is important knowledge. Adjusting your bids to an appropriate level can keep you from over spending…or allow you to throttle up your overall traffic for even more success. Don’t let poor keywords leak your accounts.

Keywords That Are Too Generic

Negative keywords may not be enough to keep you from trouble on too generic a keyword. While these generic keywords are often more highly searched and can even be among your best…they can also be riddled with bad traffic. Users who perform a search on a generic keyword may often be at a very early stage in the purchase process. Are you able to turn an effective profit on them? Once again, this is yet another reason why you need keyword-level traffic. It’s especially vital on a generic keyword.

Not Going After Long-Tail Keywords

To follow up on the generic keyword topic, creating your long-tail keyword lists and the relevant accompanying ads may be a major time-consuming process. Do it right and you can also find it to be very profitable. The nature of keywords is that they vary from phrase to phrase. A keyword like “cell phone” can differ in results from a keyword such as “motorola cell phone”, which in turn can vastly differ from a more long-tail keyword like “motorola w375 unlocked cell phone.” One user is likely still doing research, while the user in the last example knows what they want … and may be ready to make that purchase.

Not Pulling Apart Content and Search Campaigns

If you don’t want to get burned by click fraud or poor traffic, you need to make sure your content network campaigns and your search network campaigns are separated. If you don’t know what this means, chances are they aren’t separated in your account and you are likely losing money. Ideally, you would have separate campaigns for each, along with precision analytics to know exactly what keyword from which source is converting for you in the content network.

Failing to Geo-Target if You’re Local

Local businesses that attract clients from their region must take advantage of the geo-targeting that each of the major PPC engines offer. Bringing that local clientele to your front door on non-local keywords can increase profits greatly.

Not Monitoring Your Campaigns With Frequency

Okay, so you don’t do daily split testing even though you should. Maybe you don’t continually monitor your earnings per click at the keyword level, even though you should. Still, a lot of PPC advertisers don’t even frequently check into their accounts. Google, Yahoo and MSN are increasingly slapping keywords with the “Inactive for Search” status to get you to improve your quality. They may be slowly picking off your keywords — and your profits — one by one and you aren’t even aware of it.

Healthy, efficient and vibrant PPC campaigns require work. The Terrible 10 of PPC Advertising that we listed above form a strong foundation for you consider when revamping or starting up your PPC advertising. Whether you hire out to a pay per click management company or can actively manage your PPC accounts at this level of detail…precision, effort and attention to detail can greatly impact your results.

Next Page »