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	<title>Travel Network Marketing &#187; Copywriting</title>
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	<link>http://www.travelnetworkmarketer.com</link>
	<description>Find out why Travel is the best industry in network marketing</description>
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		<title>Copywriting How To&#8217;s &#8211; Turn That Testimonial Into A Selling Tool!</title>
		<link>http://www.travelnetworkmarketer.com/copywriting-how-tos-turn-that-testimonial-into-a-selling-tool/</link>
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		<pubDate>Fri, 04 Jul 2008 17:37:46 +0000</pubDate>
		<dc:creator>Jodie Kastner</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[Great testimonials are a powerful part of a copywriters tool kit. That's why you should never settle for weak, vague or generic testimonials, even if that's all your client has given you.]]></description>
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		<title>Everything you&#8217;ve been told about copy writing is wrong!</title>
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		<pubDate>Fri, 04 Jul 2008 16:18:09 +0000</pubDate>
		<dc:creator>Tony Hetherington</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[Even if you focus totally on pay per click advertising such as Google Adwords to promote your website, ebook or affilliate scheme you still need to create compelling adverts and persuasive landing pages or your sales will be lost. But everything you've been told is wrong!]]></description>
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		<title>The magic sales letter, the secret weapon of business profits</title>
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		<pubDate>Fri, 04 Jul 2008 13:14:53 +0000</pubDate>
		<dc:creator>Scott Nelson</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[One of the biggest mistakes made by business people is operating with prejudice based on ignorance.   In the crucial areas of sales and marketing, this mistake is made most often by neglecting the absolute most effective vehicle for obtaining new customers and reigniting the interest of existing ones.    An important mentor of mine, Dan Kennedy calls it "writing your own check".    This vehicle is known commonly as a sales letter.]]></description>
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