5 Tips to Make Your Press Release Brilliant

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Press Releases can help your business gain publicity through the media. Having media attention gives your business credibility. Here are some tips to boost your press release’s appeal.

Use the correct format. Press releases follow a well established format. If you want your release to be read and taken seriously, you need to be sure it is written properly. You should also be sure to double-check the spelling, grammar and punctuation before you submit it.

Keep it clear and to-the-point. Your press release shouldn’t be any longer than two pages. Media outlets receive a lot of releases and they won’t take the time to read a long report. Keeping it clear and concise will let you fit in your important facts without going beyond two pages. And remember to answer the important questions - who, what, why, where, when and how.

What Is The Reader Going To Gain: Give your press releases a call to action. Include something that is going to inspire readers to go to your event, visit your website, attend your grand opening, etc. Writing a blatant ad will be obvious. Incorporate the features and benefits of what you are promoting, and give information on what it will do for your target market.

For example, if you were promoting a new food processor, you need to go beyond just saying it’s smaller and takes up less space than other models. You need to state that the smaller size gives the customer the full power of a larger model, while helping them to save precious counter space in their kitchen.

Make it interesting. If your press release is boring, nobody is going to read past the first couple of lines. Try to find the line between simple facts and excitement. Back to the food processor example, instead of just saying “our new food processor will be available in the spring” try something like “out new space-saving food processor will be available this spring, just in time to help you chop the fresh vegetables you’re growing for your summer salads.”

Remember who your target market is. When you write your press release, make sure you keep your target market in mind. This will help you to focus on what your should include and where you should submit the release. For example, if your press release is health-related, it’s not going to be worth the time to submit it to a travel magazine.

The media won’t run a story on every single press release they receive, but if you follow these steps it’s going to put you above a large percentage of the other releases coming across their desk.

Follow these tips to choose the right booth for your trade show

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Picking out a portable trade show booth for your company can be a difficult and challenging endeavor. Follow these simple hints and suggestions to make your booth selection process go more smoothly.

That big trade show is coming up fast there’s so much to do: print brochures, finish that PowerPoint presentation and wait - you also need a trade show booth! But what kind of booth should you choose? Do you want to go understated or do you want to make a splash? You want to impress the people attending the trade show - chances are, they’re the important folks in your industry, the decision makers. And you know what they say: You only get one chance to make a good first impression.

But with so many options to choose from, how do you choose which booth is right for you? There are so many sizes, so many details to consider counters, workstations, display areas, banners, wings how do you decide? Consider these three details: size, style and price.

Trade show booths come in all shapes and sizes: You can go with a small 10×10-foot booth or a monster 30×100-foot booth that will dwarf all the surrounding displays. You can even splurge on an extravagant 50×50-foot booth. Of course, the booth you select (or design) will ultimately rest on the needs of your business, its overall corporate style and budgetary constraints.

Do you want a simple backdrop with a couple of countertops? Or are you looking for an elaborate display (configured with a reception area, display rooms and conference space) that has more square footage than the average apartment in New York City?

Whatever you decide, you have to make sure your trade show booth characterizes your business well - and that it’s approachable. Ensure that your booth adequately represents the company culture, its products and overall goals.

One other thing to keep in mind is that trade show booths not only come in all sizes and styles, but in a wide price range. For instance, you can design a basic trade show booth that is fully functional and professional looking for less than $500.

But, if you’re looking to go really high end, how about custom designing a portable trade show booth with the potential to eat all the others alive? For about $240,000, you can get a custom-made double-deck booth with every imaginable feature. Okay, so maybe you’re not the marketing director for Citigroup or Goldman Sachs. Let’s think a little smaller.

However, somewhere between “bare bones” and “wildly outlandish” lies a grey area that comfortably encompasses many companies’ marketing budgets. This mid range includes a variety of nicely equipped booths that can appropriately depict your company’s style and corporate image without putting a huge dent in your budget.

Whatever size and style of portable trade show booth you decide on, ensure that it meets your needs and represents your business correctly within your particular industry. Choose wisely and you’ll have a trade show booth to be proud of for years to come.

The idea gallery at Expo Marketing (www.expomarketing.com) should be your first stop when looking for a trade show booth. Expo Marketing’s design pros will work with you to develop the ideal booth for you and your company.

How a PR Firm Quotes Project Rates

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There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The public relations firm provides a number of different services that benefits each and every business that seeks out what they have to offer. However, the quote is based either upon what kind of budget the business has to work with or what they are hoping to achieve with their public relations.

Budget

As stated before, the budget may determine what kind of quote is received. The most common PR services include press releases, internet marketing, and the development of public relations strategies. There may be more advanced services such as print marketing campaigns and actual public speaking on behalf of the company. Those two services can become quite expensive. However, the other services can be quite affordable and the firm can work with you based on your budget.

That makes budget a very important part of determining what you’re going to pay. If you say you need an extensive internet marketing campaign, but you only have $10,000 to spend, the PR firm will give you a quote of what they can provide you inside of that budget.

Fees and charges

It isn’t uncommon to see fees such as service fees and such. It is customary for a fee to be charged for providing the service or any other fees that the PR firm finds to be necessary. It can vary from firm to firm, so it is a good idea to get quotes from various firms to see what types of fees they are charging. As for the quote itself, there is no charge. Quotes are free because they are used as tools to acquire your business.

As for what is not included in the quote are such items as late fees. Some PR firms may only require that you pay a small percentage up front and the rest later. If you pay the balance late, they may have some kind of late fee tacked onto the amount. Of course this isn’t going to be included in a quote because they don’t know if you’re going to be late paying your balance.

There are also service charges for each service you choose. You may choose to have a single press release written but, then again, you may wish to have a packaged deal that includes having a public relations strategy drawn up. How you bundle your services will also determine what type of charges you have to pay.

Here is an example of some of the fees and charges you may have to pay:

- A monthly retainer fee saying that you will stay on board so that their efforts are for nothing. - An hourly project charge for every project. - Any possible out-of-pocket expenses that is foreseeable. - A counseling fee for any counseling that is needed. - A flat fee for the time the agency puts into the project.

Remember that these are just quotes, so the amount quoted may differ from the amount actually charged. However, the quote gives you a great tool to know what types of expenses you are looking at. Just expect to pay as much as 20% more so that you have enough money on hand to make sure you can pay for everything as it comes. By using this strategy, you can employ a PR firm to take care of your interactions with the public and get your business rolling in the direction you want it to.