Build A Deep Funnel: Dan Kennedy Information Marketing Secret

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Do you know how to make a six-figure income from one information product? How about several six-figure income streams from the same product? No? Well Milana Lushinsky, a musician, has the formula.

Rob Toth interviewed Milana for the “Future Of Information Marketing” interview series. This is part of the Info Riches course by Dan Kennedy where the top information marketers were interviewed.

Milana came to the US from Ukraine with a degree in music. She had no idea of what a computer was and certainly new nothing about Internet marketing or business. When she became interested in starting an online business she took some courses in web-design. After spending some time designing websites for others she realized that web-design skills are not what she needed to succeed in her own business.

She’s come a long way from that point. Milana has written three digitally produced books along with a physical book that is now available on Amazon.com. She started the Association Of Coaching And Coaching Professionals On The Web and runs the Coaching Super Summit, an annual, live event for coaches and coaching entrepreneurs worldwide.

She has set up her own business according to the principles she teaches. Milana says “providing information is not enough. People want a ‘human browser’…somebody with credibility and a great reputation”.

Information marketing, she says, is shifting toward personal branding. It’s possible to make a few extra bucks with some mini sites and selling an ebook or maybe an audio recording, if you are doing it as a hobby. But “if you really want to build a highly profitable information business you must brand yourself and become a thought leader”, says Milana.

Any profitable niche has dozens and even hundreds of information marketers vying for your customers so you don’t want to have just a run of the mill ebook site. “You want to be the person people turn to when they need your type of information.”

“What’s going to get you noticed? What’s going to make people want to invest with you? It’s your credibility, your reputation and positioning in your market,” says Milana.

There are four stages of development that make you different… so you become a “thought leader”:

1. The first thing you need to do is to create a digital publication of some kind for your market.

2. Then you need to organize a virtual event to attract lots of people. Like the “coaching telesummit” Milana created.

3. Now its time to set up a live event. Since most information marketers are shy, introverted types they don’t want to do this step. But this is exactly what will launch your income into the six figures quickly.

4. Publish a physical book.

The idea is that you want to “deepen the funnel”. Many people expect to make it big by selling an ebook or an audio product. They even go to the trouble of marketing products from several different niches. But Milana says “the truth is that it is virtually impossible to a have (highly) profitable information marketing business selling just one product.” “You want to have a product line and develop multiple income streams from your product.” “Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z.”

By doing all these things you will develop a lifetime relationship with your customers. They will prefer to buy from you no matter what your competitors come up with. Milana says “my customers are saying that they want to buy from me. They’ve already been getting my newsletter, they trust me, they’ve bought from me. They’re much more likely to buy a product from me than from someone else that they don’t have any history with”.

Milana takes this very seriously. She says that “if there is something that I do not or cannot offer I find other people to create strategic alliances with”. When people want information in the coaching business she wants to be the one-stop-shop that they turn to.

Deepening your sales funnel gives you a recession-proof business. Your customers will keep buying from you over and over again to take advantage of the great products you offer. You would be a reliable source in your market. That’s effective personal branding. That’s what gives you a competitive edge and allows you to dominate your niche.

How to Find Clients To Call On

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If you are a services provider and work through a staffing company, you are leaving money on the table that you could be putting in your pocket instead. This happens because people are not able to find clients to call on. This is not a phenomenon simply for one type of business people. Most people do not know who to call on. This article will explain why telephone selling skills are important and how this can help you in finding clients.

When you are thinking about your telephone selling skills, it is critical that you know who you want to call on. This can take many different forms. You can decide to purchase lists from companies focused upon your particular industry if you wanted to. You could focus on meeting new people through networking or on the telephone. To better understand this at first, take a quick step back to think about your prospects with whom you will talk with on the phone. What is the best time to get them on the phone and how do you make sure that they are interested in what you have to say? Your prospects are people and are interested in many of the same things that you are interested in. Once you have an idea of who your specific client is, see if you can continue to break this down even further.

Breaking down your client can start with this simple step. Describe who your specific target client is. This may seem easy but many business owners would not be able to tell you who their specific target is. Without having a specific target, you can not use your telephone selling skills on them as effectively as when understanding a group inside and out. You will say different things to different groups of people and find that you are not having very good results. If you can figure out your specific clients, you can work on delving more deeply into the client. This would include what the needs and challenges your targeted clients face. This will make you educated on the market and how what you bring to the table is relevant to the client.

You have identified your client and understand the needs and problems he or she has but now you have to find them. This can be as simple as going to conferences about the industry or calling on industry directory lists. You want to find a way to meet people and build lists of interested clients. This will allow you to put your telephone selling skills to work. This can be further broken down if you need business or personal clients. You could look in phone directories or clubs depending upon personal or business.

Talking on the phone to prospects is so important. Business is built upon communication and how are you better able to communicate in a fast and efficient way than over the telephone? If you do not take the time to develop good telephone selling skills, you are turning a great deal of money away from the table that could be yours. Selling over the phone simply comes down to speaking directly to your clients and providing solutions to what they need. This is so important.

Value Your Experience: Dan Kennedy Information Marketing Secret

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Would a simple way to make a five figure income every month grab your attention? Gaj Subudhi of superstarsmarketing.com built his business up from scratch to five figures per month in a short period of time. His strategy was to buy courses, use them, then take his personal experience and package it up to help others.

Rob Toth interviewed Gaj as part of Dan Kennedy’s Info Riches course. Rob interviewed the top information marketers in a series called “Future Of Information Marketing”.

As a software architect, Gaj had been working for a large company until he started his online business. Up to that point he didn’t know anything about business or marketing.

Gaj started buying course after course like we all do. He wanted to “know it all” before he started his business. Gaj says “if you put more information into your brain it creates more opportunity”. Since he was learning a lot from the courses, he saw a lot of “opportunity” but unfortunately he wasn’t part of it until he started to apply what he was learning.

When Gaj took action he found that there were a lot of things that were a little different from what the courses said. When he started explaining these subtle differences to people he became a man-in-demand. Gaj says to “use and apply information to create value in the world”. He found that by using the information he was buying, the things he learned from experience had value for other people.

There is a lot of information on the in the world. In an effort to keep up, people buy course after course but the problem is that they don’t apply what they learn. They get stuck at a certain point so they quit. Gaj says the big money is in “helping people consume in the right way”. This is even more important than learning a lot of different things.

More and more information is easily available. Courses that were sold for a lot of money in the past are now available for free. More information just leads to “analysis paralysis”. It doesn’t allow you to “have your own value or your own voice” says Gaj.

He says people should “do something with whatever they know” and “try to expose the value of what you know to help people”. “Create your own value out of the existing information” that you already have.

The way Gaj sees it, people don’t have enough self-confidence to value their own knowledge. There will always be more and more to learn. The amount of information available to people is growing at an exponential rate. There is a video on YouTube that every information marketer should see: http://www.youtube.com/watch?v=jpEnFwiqdx8 .

When you watch the video you will realize that the best way to help people is to reduce the information overload they are being bombarded with. You need to share what you learned through your experience. You just have to trust in yourself that what you learned from doing things will be of value to others. “Taking action is critical”, says Gaj. A lot of people are just regurgitating what they have read. They haven’t done it. What people need is for you to share what you learned through doing things.

Discover Extreme Profits Through Clickbank’s Top Marketers

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If you are a dabbling novice, intermediate or experienced Internet Marketer then you must read this article.

There are many aspiring Internet Marketers out there that are struggling to work their way into the famed Internet Marketing Inner Circle. You may be one of them! You KNOW that there is money to be made in Internet Marketing, yet you still struggle to bring in the money month after month. What is stopping you from having the success you desire?

Don’t think it’s because you just can’t cut it, we know differently. All it takes is one big break and your Internet Marketing career is launched. Did you know there is one great path to follow to make it to the top? Success comes in Joint Venturing with the marketing experts.

So how do you get your name on the map?

Chris Freville has created yet another hot product that is rocking the Internet Marketing realm and it’s called Clickbank Inner Circle. He has created a brand-new groundbreaking system that takes you from where you are right this minute… to seasoned, big-ticket marketer in record time. It’s like going from Grade One all the way to University in a flash.

Remember at High School if you was popular then you got into the ‘clique’? Well just like popularity, the real money comes in when you become a member of the right clique. This system will show you how to instantly propel yourself past your competition, into the biggest, most powerful clique in marketing – The Clickbank Inner Circle.

For those novice and intermediate marketers this system will get you up to speed and then go much further. Even if you are an experienced marketer earning a living, you will still learn a thing or two with Clickbank Inner Circle.

You will end up cracking the code into the Clickbank Inner Circle by following this step-by-step program. Just think of all the benefits that comes with having fellow marketers with some very huge lists. Every time you come out with a new product you will have these top marketers endorsing both you and your new product and mailing for you every time.

In return there are 3 things to gain:

1. Income (lots of it)

2. A huge list to mail to forever

3. Solid relationships with your fellow marketers that will support you EVERY TIME.

Furthermore, what really makes all the difference to your success is by having a successul product launch with lots of top name joint venture partners on board.

How do you get these joint venture partners on board? The answer is in the Clickbank Inner Circle Program, of course….

Your Comfort Zone is the Enemy of Your Success

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Everyone has a comfort zone where we feel the most comfortable, doing things confidently and usually quite well.

Perhaps you enjoy affiliate marketing. You feel comfortable with its process and make a reasonable income from it. Are you absolutely sure that you can’t be equally good at any other form of online endeavour?

Perhaps you could earn much more by learning the art of public relations and applying that to your existing business model. Of course this may be outside your comfort zone so you’re going to have to grow a little.

If you have never used Google Adwords and done a promotional campaign, the very idea might make you a little hesitant but you can’t be afraid to try new things if you are ever going to be really successful at internet marketing.

You absolutely should not just jump in blind. Research, due diligence, knowledge and cautious action are the secrets to treading new waters successfully. Risk is a fluid thing and can be reduced significantly by proper research and small test ventures to build confidence.

Perhaps you have never thought about writing eBooks relating to the products or services that your website promotes and submitted them to various article directory websites. Or maybe offering the eBook as a free gift on your website?

Maybe this is well outside your comfort zone but you can increase your income a lot be doing it. If you can’t write, buy PLR products and rewrite them or hire a ghost writer.

Adding a blog to your website might increase your traffic significantly but because you’re unfamiliar with the technology you might not feel comfortable doing it.

Stop procrastinating and get on with it. You can increase your income exponentially as you increase your comfort zone by learning new techniques, marking you out as one of those people most likely to succeed.

The Importance of Telephone Prospecting Scripts

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You can decide to work by yourself or to use a prospecting firm. It can go either way but remember that using a prospecting firm can allow you to focus your efforts on your existing clientele. Any highly successful business focuses their efforts on existing clientele. Your current clients already know you and are comfortable enough to buy from you. Deepening that relationship is easier and will turn out to be much more profitable than going after new clients.

You never want to turn away new opportunities coming up or to not have a chance to prospect for new business. This is where a prospecting firm can come in and provide that new business development that you want. You can outsource your business development so that you can focus on existing clientele. This can be especially critical during a downward economy. It is far easier to pick up market share in a down economy than during an upward economy.

When you are looking for a prospecting firm to use, you will want to work with a company using telephone prospecting scripts. It is easier to get an idea of predictable results and it allows for constant improvement when using a script. If a company just lets their salespeople call and say whatever they want to say, the results you can expect will be widely divergent with a different result every time. You will not see the return on investment that you are looking for.

Take the time to look through what the different prospecting firms can do. They should be able to produce past telephone prospecting scripts you can look over along with results. You want to work with a company with a good track record. They should be able to take your ideas and goals for a telephone campaign and mesh it with what they have found to succeed in their business. Open communication is important so that you and the company can be on the same page. This would involve them understanding your ultimate goal along with you understanding what to expect from them.

Telephone prospecting scripts are the blueprint for highly successful prospecting firms. Find a firm without these in place and you are going to find a company on its way down within the telephone selling world. This is especially important as with what is happening with potential recessions happening around the world. This can be a potential opportunity you can take advantage of either by yourself or outsourcing the work to a prospecting firm.

Effective Telephone Selling Techniques

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We are going to examine some effective telephone selling techniques that can result in a great deal more business for you. You can decide to implement these yourself or to allow a prospecting firm to do this for you. The benefit of a prospecting firm is quite simple. You are able to allow professionals to use their already implemented telephone selling techniques on your behalf.

Be sure to not sound like a salesperson. There is nothing that turns off most people faster than someone who sounds like a salesperson. You simply want to come across as a person interested in solving a problem for your prospect. It is not about how your product works but how you can best demonstrate that you can solve the prospect’s problem.

The next key to good telephone selling techniques is to understand who you are talking to. If I try to sell you on why you need an airplane but you hate to fly, I will have no success. This is critical in that you have to do your market research ahead of time. This will ensure that when your prospect asks a question you were not expecting, you will be on your game.

Another strong telephone technique is to have a brief message. Your prospects often do not have the time to sit and wait for you to talk their ear off. It is not important what you have to say but rather in how you ask questions so that the prospect is answering. Your message is important. Keep it short so that you can hold the prospects’ attention.

Be organized. Your internal feeling will follow you onto the phone and nothing can shatter confidence faster than a cluttered workspace. Being organized allows you to simply focus on the job at hand with any information needed close to your fingertips. You will find that you are more at ease and this can lead to greater success over the phone.

All of these telephone selling techniques will help you in having more success when working over the phone to find more clients. You can not simply pick up the phone and start calling but have to figure out what you are going to say. That is why using these different techniques can help you leverage your time and effort to have greater success. You are respecting your time and energy. Hopefully this helps you to greater success.

Use Learning Styles: Dan Kennedy Information Marketing Secret

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Carrie Wilkerson developed an audience of over 55,000 viewers, listeners, and subscribers in her very first year in online marketing by personalizing her presence.

As part of Dan Kennedy’s Info Riches course, Rob Toth interviewed the top information marketers in the world. Carrie Wilkerson was one of them. The series of interviews is called “Future Of Information Marketing.”

She is a work at home mom raising four young children. Before she started her online business she had been running businesses from home for over ten years.

Very few people are able to reach the success levels that Carrie has been able to achieve in such a short period of time. This is especially true of someone working part-time in her very first venture online. According to Carrie there are people at the top who are making millions and people at the bottom who are not making much at all. She says the middle ground is where the big opportunity is. This is where the competition is heating up and people will need to set themselves apart by building relationships.

At first pictures were used to personalize web pages. Audio came next. Now video is considered the important media to make the experience of the user more real, more genuine for the consumer. However, Carrie says “I still think people want more. They want more personalization.” According to her, people don’t want to be just a number. She says that people don’t want those they buy from to be “faceless and flat behind a screen”.

A lot of marketers just want to wait for the customers to come to them instead of them going out to provide service to their customers. Carrie says “I don’t want to be that impersonal, don’t want to be unapporachable… don’t want to be unreachable or set apart”. “I want to be right in the trenches…” “I think it makes me more real. I think it makes me more touchable.”

When Carrie used to teach high school she learned that people have different learning styles. She says that she “learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers.” You have to connect with people at their level, the way that’s most comfortable for them. “Unless you are touching all of the respective styles of people you are missing 25% of the population.”

If a person only sends out emails they will only be appealing to readers. If your strategy is exclusively audio, you will only get the listeners as your audience. With this in mind Carrie has developed 50 training videos. She is very happy to see that the people who watch her videos have a realistic sense of who she is. “It’s a rapport builder”.

When they meet her someplace they feel like they know her. If they find her on Twitter they treat her like a well-liked friend. People who have seen her on the videos feel like they have talked to her through the videos.

In trying to use all the different learning styles through her marketing Carrie says it “has been great for lowering trust barriers and creating a following”. If you can lower the trust barriers in your audience they will buy from you repeatedly. People will stay on your mailing list and continue to give you invaluable feedback.

As a marketer, that’s your goal. You want to have such a good relationship with people that despite the competition, your customers and contacts will want to keep in touch with you and do business with you on an ongoing basis.

Telephone Prospecting Tips You can Use

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Whenever you look at using a prospecting firm, there are certain telephone prospecting tips you want to ensure that they are doing. You can use these yourself so that you can better organize yourself along with why you want to consistently use a prospecting firm.

The first telephone prospecting tip is to ensure that you prospect daily. Any good business is consistently doing sales development on a regular basis. This is a habit which must be done. This must be a key whenever you are looking at using a prospecting firm. You want to ensure that you have new business coming in the door regularly. This will help you in building a strong company which continues to grow. Companies have a hard time simply maintaining and the nature of business is that you can not simply maintain. You are either growing or retracting. Do you want your business to grow or retract? This comes down to prospecting on a daily basis and this can come in the form of a prospecting firm.

It can be so critical to use a prospecting firm because most people are afraid of the phone. It is very difficult to pick up the phone and make calls to either warm or cold leads. This is one of the most important telephone prospecting tips. If you are afraid of the phone, hire the prospecting firm to work on your behalf. Telephone prospecting can be one of the most cost effective methods to acquire new clients and you can watch your investment very carefully and see what results firsthand. It is not always about simply direct mail and using the Internet. The phone has always been one of the best ways acquire new business.

Another good telephone prospecting tip whether calling yourself or using a prospecting firm is to use a script. The script helps you in making sure that you keep the conversation on track between you and the prospect. Each prospect will be different and the script is a fluid guide so that you can lead the prospect down the path you are intending. By using a script, it is possible to improve your phone results by changing and rewording parts of the script based upon reactions from prospects you have called on.

The final good telephone prospecting tip to be talked about in this article is to ensure that you or the prospecting company sells the prospects on why it is good to meet with you. At the end of the day, it is about what you can bring to your prospects that is important and why they will decide to meet with you.

Using a prospecting firm as explained above can be very beneficial. You can decide to make calls yourself or you can let professionals do it for you. Most people find that making prospecting phone calls turns out to be a very discouraging event and this can have a negative effect on how you run your business that day. Any small business requires you to wear certain hats and is telephone prospecting a hat you would like to wear?

What Is Successful Telephone Selling

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Successful telephone selling is important for your business. This article will talk about why it is important along with some of the habits people are using to ensure success from this particular arena.

This must be a daily effort. Many individuals will get on the phone sporadically to find new clients. This will not help in bringing in consistent new business. When you are on the phone, you want to ensure that you have a particular personality to go with it. You want to come across and smooth and confident. People want to do business with others who have themselves together. It is easier to know that if there is a problem, it will be fixed in a quick and efficient manner. Show your enthusiasm for your product or service. If you are not enthusiastic about your product or service, how can you possibly convince anyone not familiar with your product to use it if you don’t like it yourself?

Successful telephone selling comes as a result of consistent habits. You call everyday or set aside blocks of time a couple of times a week. A general rule of thumb is to set aside at least two hours but no more than four hours. It will take a bit of time for you to get rolling and that is why two hours is so crucial. Anything beyond four hours often can be counterproductive because it takes a great deal of energy to make the phone calls. Rejection is a large part of the game and most people do not realize how much this can take out of them.

Successful telephone selling does not occur because of your strong ability to sell but rather how you listen. If you understand your prospect and ask insightful questions, you will be able to come across what is needed to solve your prospect’s problem much more quickly. The prospect should be much more open to you asking the questions because you are clearly demonstrating your ability to listen and move the conversation forward in a manner consistent with what they are looking for.

You can see that successful telephone selling comes down to the habits and behaviors that you have in place. These must be followed at all times and you will find that you are going to have more success than you would have thought possible. Most businesses do not think about getting on the phone to find clients and a downward economy can be just the impetus you may need. All businesses will be looking at what relationships are necessary and which are not. If you can do successful telephone selling, you can convince neutrals customers of your competitors to give you a chance to win their business.

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