5 Tips to Make Your Press Release Brilliant

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Press Releases can help your business gain publicity through the media. Having media attention gives your business credibility. Here are some tips to boost your press release’s appeal.

Use the correct format. Press releases follow a well established format. If you want your release to be read and taken seriously, you need to be sure it is written properly. You should also be sure to double-check the spelling, grammar and punctuation before you submit it.

Keep it clear and to-the-point. Your press release shouldn’t be any longer than two pages. Media outlets receive a lot of releases and they won’t take the time to read a long report. Keeping it clear and concise will let you fit in your important facts without going beyond two pages. And remember to answer the important questions - who, what, why, where, when and how.

What Is The Reader Going To Gain: Give your press releases a call to action. Include something that is going to inspire readers to go to your event, visit your website, attend your grand opening, etc. Writing a blatant ad will be obvious. Incorporate the features and benefits of what you are promoting, and give information on what it will do for your target market.

For example, if you were promoting a new food processor, you need to go beyond just saying it’s smaller and takes up less space than other models. You need to state that the smaller size gives the customer the full power of a larger model, while helping them to save precious counter space in their kitchen.

Make it interesting. If your press release is boring, nobody is going to read past the first couple of lines. Try to find the line between simple facts and excitement. Back to the food processor example, instead of just saying “our new food processor will be available in the spring” try something like “out new space-saving food processor will be available this spring, just in time to help you chop the fresh vegetables you’re growing for your summer salads.”

Remember who your target market is. When you write your press release, make sure you keep your target market in mind. This will help you to focus on what your should include and where you should submit the release. For example, if your press release is health-related, it’s not going to be worth the time to submit it to a travel magazine.

The media won’t run a story on every single press release they receive, but if you follow these steps it’s going to put you above a large percentage of the other releases coming across their desk.

What You Need To Know About Identity Theft Insurance

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Identity theft insurance coverage is big business for companies looking to profit from consumer fears regarding identity theft. Insurance coverage provides consumers with many different ways to pay for identity theft losses. Generally, all consumer identity theft coverage policies fall into one of two categories: prevention services and insurance coverage. Identity theft is best avoided but since no one is one hundred percent invulnerable to identity theft, insurance provides a nice soft place to land if you do fall victim.

Prevention Services

Credit monitoring, fraud alerts and consumer counseling are all prevention service that provide identity theft coverage. Most lenders, all three credit reporting bureaus and many independent companies offer some form of prevention services, usually for a fee. Occasionally a lender will provide credit monitoring for free as a bonus for using their financial institution.

Typically, prevention services work about the same manner no matter the company. The service allows the company to track inquires and accounts on your credit report and notifies you immediately if something suspicious shows up on your record. Often, if identity theft does occur, the companies that offer identity theft coverage will also offer assistance in the form of advice or resources. The fees for these services are customarily charged on a monthly basis and range from less than $10 to around $40 a month.

Insurance Coverage

Insurance companies wasted no time in jumping on the identity theft protection bandwagon by devising policies to provide coverage to identity theft victims. Some policies providing stand-alone coverage for people who don’t own homes or don’t want to include the protection with their homeowner’s policy while other policies roll the client’s homeowner policy and identity theft insurance into one. The important thing to know if you are a consumer interested in identity theft coverage is whether or not you already are covered. Read your homeowner’s insurance policy to make sure that identity theft is not already covered before purchasing additional insurance that you don’t need.

If you find that you are in need of identity theft insurance you can rest easy knowing that premiums for identity theft coverage are very inexpensive, only about $25 to $50 a year for coverage of about $15,000 or $20,000. The policy will cover any out-of-pocket costs associated with identity theft above the deductible value.

Keep in mind that although the average victim of identity theft only pays about $500 in fees and lost wages, this figure can sometimes be much larger in special circumstances. Consider your needs carefully and talk over the extent of identity theft coverage you should invest in with your insurance agent.

Why Do You Need To Eat Out Every Day?

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Eating out with friends and workmates can be truly enjoyable, but is it really necessary? How is it affecting your budget? Is it because of peer pressure? This should be taken seriously, since eating out can become a large monthly expense.

Everybody wants to fit in, and it’s important to do so in an office work environment. Since eating lunch with co-workers only costs a few dollars and helps establish friendships, why not?

This attitude is very prevalent in our culture, where eating out together is considered a great way to bond. Dining with friends is a classic way of having a great time for most people.

When setting up a budget, a category is created for groceries. A weekly or biweekly shopping trip to the grocery store brings enough groceries in the house to feed the family. Buying lunch when there is food in the house blows the budget.

Most people really like eating together with their workmates. But you can eat together without eating out. Make a plan to bring a packed lunch from home at least three days a week and explain how much money you’re saving while you enjoy each other’s company.

The times that you do eat out, you more than likely frequent the same few restaurants. You can plan out grocery trips, buying the ingredients for your favorite dishes and preparing them at home instead. Most jobs have a toaster oven or a microwave available for use in the break room. That way you can savor the same delicious food at a much lower price.

You could set up a lunch club with a group of co-workers, too. If you tend to eat lunch together anyway, assign each person a day to prepare lunch for the whole group. That way each person only has to make one lunch every week and everyone gets to eat an exciting variety of meals.

Since such a lunch club arrangement will mean spending more on groceries, you’ll need to adjust your budget slightly. As other people at work notice all the benefits of your lunch club, more people will no doubt join in. The more the merrier, since it will make things easier on everyone else in the club. Lunches don’t have to be a big deal. Even simple and inexpensive dishes can be delicious.

All these plans don’t mean that you can never go out to eat. Make dining out part of your budget and pay with cash so that you won’t be able to spend too much. If you eat lunch out, don’t allow yourself to again for dinner. Balancing your expenses this way will help you develop great financial habits.

If, despite your best efforts, your lunch time group wants to go out to eat more than you can with your current budget, don’t give into the peer pressure. If you explain the reason why in a nice way, they’ll respect your decision and remain your friends, not to mention that you will have gotten some great experience saving your money despite the influence of the crowd.