Article Marketing - The Good, The Bad, and The Ugly

Thanks for visiting our WorldVentures site.

Article marketing seems to be the latest rage and with good reason. It’s by far the best free method of promoting your business and increasing your sales and opt in subscribers.

By submitting your articles to article directories, article announcement lists, and ezine publishers, you accomplish several things.

First, you establish yourself as an expert in your field. Readers are more likely to listen to you if they feel you know what you are talking about.

Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will likely click on your link to see what it is that you are offering.

Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings.

But many marketers are not comfortable writing their own articles. They just do not know how to put their thoughts into words. Or worse yet, they do not have any thoughts worth printing.

That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.

Therein lies the problem. Depending on how these articles are used, the results can be good, bad, or downright ugly.

The Good: As stated previously, private label articles, when used correctly, can give the non-writer a big advantage over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.

The Bad: A common mistake made by marketers using private label articles is getting lazy. They simply copy and paste the article and submit it, as is, with no personalization.

At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you really think they read every article that comes in? Not likely.

They get dozens, even hundreds of submissions every day, so it’s unlikely that your article will actually be read.

But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.

So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.

The Ugly: Many marketers load so many links in their article that it becomes one long ad. This will not only get you rejected, but eventually banned if you do it often enough.

A good article contains useful information to the reader whether they buy your products or not. Give them good content and you will increase the chances that they will click your link in the resource box.

Private label articles are a great tool, but do not get lazy!

Our services at leaders excel include any where from a personal website to an elite Premium business package website. Our premium package features include creating a personal header with your company’s logo that communicates your product and/or services.

Check out Leaders Excel Solutions at www.leaderexcelsolutions today for all of your website needs.

Are You Using This Internet Marketing Secret?

Thanks for visiting our WorldVentures site.

If you are trying to sell a product or service on the Internet, then you are probably doing so through an affiliate program. You signed up as an affiliate (usually for free) and they gave you an affiliate ID (user name or number). They may have even given you a basic marketing package which includes text ads, banner ads, and solo ads with a link to your affiliate sales page. All you have to do is use these tools to get traffic to your affiliate sales page.

Well that sounds pretty easy, doesn’t it? This process actually works too, except that your probability of converting your traffic into sales is very, very, very low. In other words, you may have to have thousands of people to visit your affiliate sales page before you ever see your first sell. Now those aren’t very good odds, are they?

Unfortunately, that is what most people do. They spend a lot of time, effort, and money getting all of those people to that affiliate sales page and then they finally make a sale and earn a referral fee or commission. But wait, it can get even worse. Let’s say that you made one sale and earned a $10 commission. That’s great, right? Well not really, because in the terms and conditions of your affiliate program, you don’t actually get paid until you have accumulated at least $20 of commissions. So get back to it and get another sale and finally get paid. Good grief!

Don’t quit! Internet marketing is a great way to make extra money, but you have to know some of the secrets. Here’s one. “Don’t advertise your affiliate program directly.” You must use a four step process.

Four Step Process

1. First, you must provide something of value. The easiest valuable thing that you can give away is information. An informative email course, special report, or ebook are all great ways to give away free information.

2. This step goes along with the initial step above. Don’t give away your free information until you get an email address. You must capture the name and email address of your prospective sale in order to be able to implement the next step.

3. If the information that you are providing is good and helps people, then you will earn some trust. If someone gives you some information that saves you time, money, or effort; then you are going to closely read anything that they send you - as long as the information is still valuable. This is why it is so important that you get that name and email address before you start giving away your information. Now you can keep the information flowing through an occasional email to your prospect.

4. Finally, if you have been providing valuable information and earning trust from people, it is much more likely that they will buy something that you recommend. This is especially true if you can convince them that what you are recommending will help them and that it is worth their money. The easiest way to do this is to recommend something that you have actually purchased and use yourself. Just tell them how it helped you and why you think that it was worth what you paid for it!

Our services at leaders excel include any where from a personal website to an elite Premium business package website. Our premium package features include creating a personal header with your company’s logo that communicates your product and/or services.

Check out Leaders Excel Solutions at www.leaderexcelsolutions today for all of your website needs.

An Introduction to Traffic Exchanges

Thanks for visiting our WorldVentures site.

a website owner, what is the first thing that you will need? Traffic! Traffic exchanges are one of the cheapest and easiest ways to get targeted traffic to your website.

Traffic exchanges work as follows: you surf for credits, usually having to spend 20 seconds at each site, and the exchange company will post your ad for others to see. Your credits will normally come on a 3:1 or 4:1 basis, meaning that you need to surf four sites for every one that they will show. Many exchanges will also offer bonuses for referring friends, often several layers deep and those bonuses can add up quickly.

Most traffic exchanges have categories available where you can post your ad. This is a very nice feature as you will get targeted prospects that might be interested in your product or service.

While many of the traffic exchanges can produce great results, often times many people do not use them correctly and fail miserably. Here are some tips to help you get the most out of your traffic exchange experience.

The first thing you need to do is offer something for free. It doesn’t matter if it’s an ebook, a video or a sound clip. People are on the exchange because they have to be there, not because they want to be there. They are seeing pitch after pitch every 20 seconds and quickly put their credit card away. So, be different and be nice and send them a free gift for visiting your website.

The next thing you must do if you want to be successful is to collect your prospect’s email address. However, leave the selling for a later time. Your point of being on the exchange should be one thing and one thing only: getting subscribers.

Many people are using traffic exchanges to promote multi level marketing and affiliate programs. This can be a great way to recruit, but keep in mind that many programs will saturate quickly on the exchange. Always ditch the corporate opt in form and make your own. There are many products that will make creating your own opt in form a breeze.

Try to find a traffic exchange that allows you to run multiple ads so you can split test. Take advantage of this. Your responses will improve significantly.

In conclusion, if you want to make money online, then traffic exchanges are welcome additions to your online arsenal.

Our services at leaders excel include any where from a personal website to an elite Premium business package website. Our premium package features include creating a personal header with your company’s logo that communicates your product and/or services.

Check out Leaders Excel Solutions at www.leaderexcelsolutions today for all of your website needs.

An Introduction to Squidoo

Thanks for visiting our WorldVentures site.

One of the hottest sites to come out of the Web 2.0 phenomenon is Squidoo. If you are not building sites to Squidoo, you are missing one of the quickest and easiest ways to build free traffic for your website or blog.

Squidoo is a cross between a blog, a mini site, and a My Space page. Squidoo calls the sites “lenses” and the people who produce the sites are called “lensmasters.”

Squidoo lenses are very easy to make, even if you have not ever built a website or blog before. You can have a lens up and running in as little as 15 minutes.

Squidoo lenses are made up of “modules”. Squidoo has dozens of modules to choose from. There are modules for making lists. There are modules for You Tube videos. There are modules for Amazon and Ebay auctions. With a little knowledge of the module system, you can have your lens built in no time.

Squidoo also offers you a chance to make money from your lens. Squidoo makes its money from affiliate advertising with Google AdSense, Amazon, Ebay and several other sites. They keep track of the earnings of each module and split the profits with you 50-50. You can also donate your profits of your module to charity if you wish.

Squidoo is very lenient about allowing you to use third party advertising on your lens. You can promote your own website if you wish or promote your favorite affiliate product. Savvy network marketers often use Squidoo lenses to promote their products and recruit new reps.

Squidoo lenses often rank very high on Google, so it’s a great chance to build some backlinks to your primary company website.

One of the best ways to use Squidoo to build traffic to your primary blog is by using the RSS feed module. You simply load the RSS feed from your blog and the Squidoo lens will update automatically as you update your blog.

The Amazon module is also very easy to use for people that are new at Squidoo. For the case of Amazon products, you simply enter the ISBN number of the Amazon product and Squidoo will pull it directly off the Amazon website, complete with the photo and the price. You can also have the module pull directly from keywords if you don’t want to take the time to find ISBN numbers on Amazon.

Another great Squidoo module is the Ebay module. With the Ebay module, you can select products by keyword or by seller. If you sell a lot of products yourself on Ebay, this is a great way to get free traffic to your auctions.

As you can tell, Squidoo is a great free and easy way to build traffic and make money online. So get Squidooing!

Our services at leaders excel include any where from a personal website to an elite Premium business package website. Our premium package features include creating a personal header with your company’s logo that communicates your product and/or services.

Check out Leaders Excel Solutions at www.leaderexcelsolutions today for all of your website needs.